Our love for fragrances began almost 30 years ago when we both managed 2 discount perfume stores in Las Vegas, NV. After moving to Jacksonville over 20 years ago, we each remained in the fragrance industry, in many different aspects. Together our combined experience has led us to our Mother/Daughter dream of owning our own fragrance boutique. Our goal is simple. It is and always will be to follow the Golden Rule: "To treat others as you wish to be treated", and provide the BEST service to each and every customer that walks through our door.