Salt Life Retail JAX Beach

The Salt Life brand was created in 2003 by four men who weren’t just friends – they were also avid watermen from Jacksonville Beach, Florida. Drawn by their shared passion for ocean-centric activities, they embarked on a journey to develop a brand that wasn’t just a logo… they wanted it to represent a style of life. Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer! Team Salt Life is comprised of the top performers in a variety of ocean sports that include extreme surfing, free diving, fishing, and more.