Jacksonville Newborn, Maternity, Family, Pet, and Cake Smash Photography. Professional North Florida Photography Studio. The heart in my logo stands for what I photography — the love between people, relationships, and even the love we have for growing our businesses. It stands for passion, connection, the things you care about in your life. My business is my passion. And I love helping other people grow their own business. But one of the reasons I love my job so much is that it allows me to focus on the things that are really important in my life, which I think is how all business owners feel.